Elegant. Serene. Timeless.
Leathena is more than just a brand. It is a celebration of craftsmanship and artistry. Rooted in tradition and elevated by modern sophistication, each leather purse tells a story of grace and refinement. With a serene palette of white, blue, and gold, and a commitment to understated luxury, Leathena invites you to embrace a world where every detail whispers elegance and every piece becomes a lasting treasure.
Logo Storytelling and Concept
The Leathena logo is a thoughtful blend of symbolism and craftsmanship. It is inspired by the shape created when two hands meet, with the fourth fingers and little fingers touching. This gesture captures a sense of connection, care, and unity. Within this form, the elegant letter "L" is revealed, seamlessly combined with the shape of a needle. This fusion represents the brand’s dedication to handmade leather artistry, highlighting tradition, precision, and grace in a timeless design.
Brand Attributes and Colour Choice
The colour palette of Leathena reflects the brand’s essence of elegance, professionalism, and sophistication. Deep blue conveys calmness, trust, and expertise, while rich gold brings a touch of luxury, refinement, and warmth. Together, these colours create a serene and distinguished visual identity that mirrors the craftsmanship and enduring beauty of Leathena’s creations.
Layout and Style for Social Media
For Leathena’s social media presence, we embrace a vintage-inspired, elegant, and luxurious style. The layouts are designed to highlight a sense of tradition and timeless beauty, balancing classic design elements with a modern sense of refinement. Consistency across posts is key, using a cohesive colour scheme, elegant typography, and curated imagery to build a strong, recognizable brand identity that resonates with sophistication and heritage.
For Leathena’s social media presence, we embrace a vintage-inspired, elegant, and luxurious style. The layouts are designed to highlight a sense of tradition and timeless beauty, balancing classic design elements with a modern sense of refinement. Consistency across posts is key, using a cohesive colour scheme, elegant typography, and curated imagery to build a strong, recognizable brand identity that resonates with sophistication and heritage.
Pattern Design
To enrich the brand’s visual identity, we created a custom pattern featuring vintage-style illustrations of traditional leather making tools. Each tool was carefully illustrated by hand to reflect the craftsmanship and authenticity at the heart of Leathena. Rendered in deep blue and gold tones, the pattern captures the spirit of artisanal work and timeless elegance. It adds a distinctive, character-rich layer to packaging, social media, and brand materials, reinforcing Leathena’s commitment to tradition, luxury, and refined artistry.
To enrich the brand’s visual identity, we created a custom pattern featuring vintage-style illustrations of traditional leather making tools. Each tool was carefully illustrated by hand to reflect the craftsmanship and authenticity at the heart of Leathena. Rendered in deep blue and gold tones, the pattern captures the spirit of artisanal work and timeless elegance. It adds a distinctive, character-rich layer to packaging, social media, and brand materials, reinforcing Leathena’s commitment to tradition, luxury, and refined artistry.
